I received a brochure in the mail yesterday from a local business advertising specials and new prices. I could tell the business owner had spent a lot of money on these brochures from the nice glossy paper and high-quality graphics. The brochures were really impressive....except for the 3 spelling mistakes and numerous grammatical errors.
It would be difficult for me to give my money to a business that doesn't have someone double-check their advertisements. This is possibly their one chance to convince me, and everyone else, to shop at their store. It needs to be the best they can offer. And before you start thinking that their spelling errors were really hard words to spell and maybe their fact-checker just wasn't familiar with them, let me give you an example. "Payments accepted by cash or chesk."
There is no reason this mistake (and the others) shouldn't have been caught before hundreds of these glossy brochures were printed and ordered. It isn't incompetence or laziness that caused this to happen. The truth is that the business owner probably went over the brochure dozens of times before sending it to the printers. Sometimes the eyes only see what they want to see. The only way to catch all the mistakes in writing is to have someone else's eyes go over the material. If it is an important piece of material, (like an advertisement) the best bet is to hire a professional proofreader.
Years of experience combined with a natural knack for proofreading makes me an ideal candidate for this job. For more details, or to email me for a free quote, please go to http://www.alainasvoice.com/.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment